User focused design, at it's heart, is a research based discipline. So this section of the design process was key to laying the strong foundations needed for creating a truly human centred and free flowing product.
I applied various methods to gain a large amount of insight into how customers use booking applications and to understand their key habits and expectations.
Method
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Industry benchmarking and analysis
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Survey
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Depth Interview
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Usability Test
Benchmarking
Survey
Usability Test /
Depth Interview
"I like to be able to type in my travel details as soon as I hit the homepage, therefore shortening the journey"
Research Outcomes
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Gaining design understanding of the flight booking industry landscape
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Producing a wide variety of user data (goals, behaviours, context)
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Gaining invaluable actual user insight into the feelings of the user on a real time platform
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Obtaining a contextual picture of how this type of product fits into the customer's world